When confronted with critical decisions about the products and services that matter most, consumers are bombarded with an onslaught of marketing, advertising, opinions, and options. That’s why for nearly 80 years, Consumer Reports has empowered consumers with the knowledge they need to make better and more informed choices—and has battled in the public and private sectors for safer products and fair market practices.
In short, we are dedicated to one enduring idea: Unleashing the world-changing power of consumers.
Formed as an independent, nonprofit organization in 1936, Consumer Reports serves consumers through unbiased product testing and ratings, research, journalism, public education, and advocacy. We stand firmly behind the principle that consumer products and services must be safe, effective, reliable, and fairly priced. We insist that manufacturers, retailers, government agencies, and others be clear and honest. We advocate for truth and transparency wherever information is hidden or unclear. We push companies to quickly address and remedy issues with their products and services.
Unconstrained by advertising or other commercial influences, we have relentlessly exposed landmark public health and safety issues and have strived to be a catalyst for marketplace changes. These issues have included increasing use of seat belts, reducing hospital-acquired infections, underscoring the dangers of cigarettes, spotlighting food- and water-safety issues, identifying vehicle-safety risks, advocating for consumer-finance protections and access to healthcare, and much more.
We connect with consumers through many channels, including our flagship Consumer Reports magazine and ConsumerReports.org website, the policy and advocacy work of Consumers Union, the money-savvy insights of ShopSmart magazine, and a range of issue-specific publications and campaigns. Our experts put thousands of products to the test each year in our 50 state-of-the-art labs and 327-acre automotive testing track. Advocates in offices across the United States engage with more than 1 million online activists to push for improvements in the consumer marketplace. Our Technology Innovation Center in New York City develops new concepts for consumer-focused products and services. And our annual survey of more than 1 million subscribers captures vital feedback on purchasing decisions, experiences and shopping habits, helping us further our work to inform and protect.
Across everything we do, Consumer Reports unites impartial, trustworthy guidance with nearly eight decades of unwavering commitment to helping consumers make informed decisions. By solely focusing on the needs of consumers now and in the future, Consumer Reports serves as the gold standard for information and advocacy. Ultimately, our success lies in being a voice for—and giving a voice to—consumers.