1535 Mission Street
San Francisco, CA 94103
Beccah Rothschild, MPA, is the Senior Outreach Leader for the Choosing Wisely campaign at Consumer Reports. She is responsible for expanding outreach of the Choosing Wisely campaign to physician groups and regional collaboratives. Her role also focuses on engaging and educating patients by integrating Consumer Reports resources into settings where physicians are putting Choosing Wisely recommendations into practice. The Choosing Wisely campaign provides resources for consumers and physicians to engage in important conversations about the overuse or misuse of medical tests and procedures that provide little benefit and in some cases harm. Prior to joining Consumer Reports, Ms. Rothschild was the Director of Health Literacy Projects at Health Research for Action, a center in the UC Berkeley School of Public Health.