Elena Chávez

Associate Director – Latino Audience Strategy

Contact

(914) 378-2743
101 Truman Avenue
Yonkers, NY 10703
United States

Ms. Chávez currently leads Consumer Reports’ Latino Audience Strategy – an effort to reach and engage Latinos by offering content through various distribution channels: social media, earned media, a free Spanish-language web site, monthly e-newsletter, content partnerships and participating in community events. Ms. Chávez is also the CR’s spokesperson for Spanish-language media. 

As a member of Consumer Reports’ Diversity and Inclusion Initiative, Ms. Chávez was the Chair of Latinovation, the organization’s Latino Employee Resource Group.

Ms. Chávez started her work in the West Coast office as the Project Coordinator of the Healthy Kids, Healthy Schools Project. The project’s focus was to link school children with the state health insurance programs and work on health policy issues in California.  Ms. Chávez has over 30 years of experience in program development, organizing and as a public interest advocate.

Ms. Chávez has been with CR for 17 years. She works out of the Yonkers, New York office.

 

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