Booking and Bidding Sight Unseen: A Consumer’s Guide to Opaque Travel Web Sites
booking-and-bidding-sight-unseen.pdf | 341.3 KB
December 8, 2003
Booking travel can be complicated, but the complexities increase tremendously when a consumer books through an “opaque” travel Web site such as Hotwire or Priceline that does not reveal key aspects of the itinerary — including the name of the airline, hotel property, or car rental firm — until after the non-refundable reservation has been made. Further, that process can be even more complex if the opaque site requires the consumer to bid for the travel product, as Priceline does.