Still In Search of Disclosure
search-engine-disclosure.pdf | 1.9 MB
June 9, 2005
One year after Consumer Reports WebWatch research demonstrated many of the Web’s most popular search engines fail to provide clear disclosures about how their results are influenced by advertisers, follow-up research by WebWatch confirms the industry’s continuing inability to adequately inform consumers about the financial forces at work in online search.
Jørgen J. Wouters