In response to a volatile economy, taxpayer-funded bailouts, and new bank policies that increase the cost of basic bank accounts, more and more consumers have threatened to leave big banks in search of a better deal. But despite mass protests, widespread media
coverage of bad bank practices and organized efforts like the “Move Your Money” movement, the bulk of consumers have stayed put, in many cases because of a perception that moving one’s money is a hassle.

Consumers Union set out to identify the bank policies that may contribute to a consumer’s decision to stay with his or her current financial institution, despite dissatisfaction.

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