California Exchange Formally Adopts Consumer-Centric Foundation


Dedicated to affordable, quality healthcare and coverage for all Americans.

By Consumers Union on Friday, November 11th, 2011

During the October California Health Benefits Exchange Board meeting, the Board took action on creating a vision and mission statement, which gives consumers valuable insight into what they can expect from California’s new, competitive health insurance marketplace. Additionally, the vision/mission statement serves as a foundation for the board by which policy decisions will be made.

The vision and mission are consumer-centric and focuses on empowering Californians to make informed health insurance choices, demystify the marketplace, drive down coats and prop up innovative ways to deliver care, etc. I will stop talking and let the statement speak for itself.

The vision of the California Health Benefit Exchange is to improve the health of all Californians by assuring their access to affordable, high quality care.

The mission of the California Health Benefit Exchange is to increase the number of insured Californians, improve healthcare quality, lower costs, and reduce health disparities through an innovative, competitive marketplace that empowers consumers to choose the health plan and providers that give them the best value.

The California Health Benefit Exchange is guided by the following values:

Consumer-focused: At the center of the Exchange’s efforts are the people it serves, including patients and their families, and small business owners and their employees. The Exchange will offer a consumer-friendly experience that is accessible to all Californians, recognizing the diverse cultural, language, economic, educational and health status needs of those we serve.

Affordability: The Exchange will provide affordable health insurance while assuring quality and access.

Catalyst: The Exchange will be a catalyst for change in California’s healthcare system, using its market role to stimulate new strategies for providing high-quality, affordable healthcare, promoting prevention and wellness, and reducing health disparities.

Integrity: The Exchange will earn the public’s trust through its commitment to accountability, responsiveness, transparency, speed, agility, reliability, and cooperation.

Partnership: The Exchange welcomes partnerships, and its efforts will be guided by working with consumers, providers, health plans, employers and other purchasers, government partners, and other stakeholders.

Results: The impact of the Exchange will be measured by its contributions to expanding coverage and access, improving healthcare quality, promoting better health and health equity, and lowering costs for all Californians.

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