California state government rebates lead to more electric car purchases



Senior Policy Counsel, Energy and Environment


We advocate for affordable, clean energy to power our homes and our vehicles.

By jlebkowsky on Wednesday, July 2nd, 2014


In a surprising turn of events, it turns out when the government helps makes products more affordable, more people actually buy them. That would seem to be what the data regarding electric car purchases in California would support.

The California Clean Vehicle Rebate Project set out in 2012 to provide subsidies to those who purchased clean-energy/electric vehicles, with maximum awards of $2,500 for zero-emission vehicles or $1,500 for plug-in hybrids. The EV Driver Survey Dashboard asked purchasers what the most important determining factors were when making these new car purchases. More than two-thirds surveyed cited the subsidies and subsequent tax credits received from buying a new car as “very important” or “extremely important.” Other high rating factors include saving money on fuel and lowering their environmental foot print.

It is clear that consumers have a desire to own clean-energy vehicles. The issue at hand is creating avenues of access that will allow for consumers to overcome the cost of purchasing these vehicles. California has created a program that puts both consumers and the environment first. California is directly investing in their consumers, by creating a model that incentivizes purchases that directly benefit the environment. Those same purchases then benefit the consumer, with lower cost upfront at the purchase of the vehicle, and then by lowering the long term cost of gas purchases. California has proved itself as an ally to both the environment and the consumer.

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